Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

Here’s a crash course in tactical precision optics. Buckle up!

The optics-ready 940 Pro Tactical is the newest member of Mossberg’s 940 Pro family of 12-gauge shotguns.

The Bone-Dri Gun & Ammo Bag protects handguns and ammunition from corrosion and rust.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

Reliable tactical optics take the worry out of close encounters of the perilous kind. Check out these options.

This sight offers nighttime target acquisition out to 500 yards.

Although buying and selling suppressors takes some extra effort, sales are booming.

This new product lineup is designed for K9 and working dog handlers.

Double down on the current handgun buying frenzy by stocking your shelves with these beauties.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

Preppers are willing to spend serious money on things they deem important, and their interests overlap yours. Here's what you can sell them.

For situations where a gun isn’t an appropriate response, less-than-lethal devices can save the day. Are you stocking them?

Missing the big show this year? Here are a handful of cool tactical products we saw on the floor on Wednesday, Day Two.

The biggest show in the industry delivers countless new product releases.

If you’re not accustomed to buying and selling used guns, here are some tips to get you more comfortable with what can be a very lucrative business.

Lightweight and versatile — a rifle for all occasions.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.