Arm your patrons to the teeth with the best in red-dot and reflex sights.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

This reflex site is designed to hold up to the toughest conditions.

Glock's G48 MOS features an optics-ready Slimline design.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

April 27, 2022, marks Federal Ammunition’s 100-year anniversary. This video provides a quick recap of the company’s history, and gives you a behind-the-scenes peek of the manufacturing plant as it looks today.

New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

Here’s a crash course in tactical precision optics. Buckle up!

The optics-ready 940 Pro Tactical is the newest member of Mossberg’s 940 Pro family of 12-gauge shotguns.

The Bone-Dri Gun & Ammo Bag protects handguns and ammunition from corrosion and rust.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

This gun offers rimfire excellence, with an AR-style grip and all-aluminum construction.

Reliable tactical optics take the worry out of close encounters of the perilous kind. Check out these options.

This sight offers nighttime target acquisition out to 500 yards.