Your customers know they need to wear hearing protection on the range. What should you be selling them?

When selling accessories, don’t just think about optics, slings or holsters. Your customers will want, or need, good shoes, pads and more.

A good tactical backpack should easily carry EDC gear and other daily essentials without being a glaring spotlight to others around you.

Self-defense ammunition still is a hot seller throughout the country, primarily for pistols. A couple of new products have joined old standbys this year.

Whether for civilian home defense or law enforcement use, defensive shotguns are hot sellers.

There’s money to be made in reloading supplies and components — if you know what to stock.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.