It’s not just all about guns. You can make major profits on selling the small stuff if you do it right.

If you have an outdoor retail store that isn’t selling outdoor and everyday carry-related knives, you’re missing out on a huge opportunity to help your customers and make more money.

There are many myths surrounding the use of a shotgun for home and personal defense, perhaps the most common being that you “don’t need to aim a shotgun — just point the muzzle in the direction of the threat and pull the trigger.”

Selling to the new or uninitiated non-gun owner is all about reframing the narrative they might already have in their heads.

Your firearms retail store can benefit from partnering with local law enforcement. How?

Didn’t make it to the SHOT Show? Here are some trends we noticed and hot new products we couldn’t resist telling you about.

Partnering your gun shop with local and national instructors can have major benefits for everyone involved.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Bring customers in with a demo day where they can get hands-on with the products you sell.