Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Check out these new optics, knives, holsters and more we found on the SHOT Show floor.

When selling accessories, don’t just think about optics, slings or holsters. Your customers will want, or need, good shoes, pads and more.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Don’t ignore the binocular market, or the education base you need to serve it.

In the latest shooting sports news, Walther has secured a contract to supply its PPQ 9mm pistols to the Lorain County Sheriff's Department, and Brent Wouters is the new president and CEO for Bangers.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.