Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.
Remington Arms, amid bankruptcy proceedings and reeling from a decline in production demand, will furlough almost 500 employees from its Alabama and New York plants for two months in summer 2019.
When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
The new low-cost, high performance RISE Armament RA-140 Flat SST drop-in trigger boasts a clean break at 3.5 pounds with a short reset.
Pepperball is now offering its TCP, the first-ever mini-pistol sized launcher, to consumers for personal protection.
The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.
When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.
Based on the popular SBM4 brace design, the SBA4 from SB Tactical is a 5-position adjustable brace for AR pistols.
Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.
While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.
With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.
It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.
A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.
Catalyst Arms has introduced the Fast Track precision rifle handguard for AR-15s and the Ruger Precision Rifle.
