Here's how to help shooters choose the right handgun.

Fort Knox takes the safety and security of its customers seriously.

From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.

Get the most bang from every handgun sale by offering a wide selection of add-ons.

Mossberg has expanded its MVP Patrol bolt-action rifle series.

SAR USA by Sarsilmaz has announced the introduction of its NATO-inspired 9mm pistol ammunition to the U.S. market.

Ruger's 57 is a hot new pistol in a unique round.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

This all-copper self-defense bullet offers hyper velocity and rapid expansion.

This ruggedly designed and affordable option is ideal for LE officers and responsibly armed citizens.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

There's no need to sacrifice safety for a lightweight alternative with Spartan’s Ares ceramic body armor.

Knowing defensive shotguns can help you help your customer find the right choice for their needs.

Selling firearm finishes and services can be big business. Are you cashing in?

Take long-range rifle shooting performance to the next level.

Help your shoppers pick out the right load for home defense — no matter what gauge they're comfortable shooting.

The best shotgun loads for defensive work is a contentious subject, but there are a few absolutes. Here’s our advice on what to stock.

ED riflescope takes performance and innovation to the next level.

New rifle designed specifically for the Production Class requirements of the PRS.

Team Awareness Kit (TAK) is in use across government and military institutions, but it will soon be coming to the public for widespread use. Are you ready?