A simple guide to red-dot optics and their sometimes-confusing footprints.

Cash in on the growing popularity of red-dot/reflex sights by stocking these models.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

A firsthand look into Vortex's brand new 3-18x44 optic, a versatile option for long range shooters and hunters alike.

This newest red-dot sight from Vortex Optics harnesses the power of the sun for up to 150,000 hours of battery life.

Don’t ignore the binocular market, or the education base you need to serve it.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.