TagsStories About Southwick Associates

Stories About Southwick Associates

127 Outdoor Recreation Businesses Urge House to Pass Great American Outdoors Act and Other Hunting Retailer News
127 Outdoor Recreation Businesses Urge House to Pass Great American Outdoors Act and Other Hunting Retailer News
Posts
July 16, 2020

Great American Outdoors Act; Matsumoto named Sightron president; Bass Pro Shops/Cabela's to hire 5,000; Southwick Associates report on 2019 hunting and shooting market.
Survey: Which Hunting and Shooting Brands Do Men and Women Prefer?
Survey: Which Hunting and Shooting Brands Do Men and Women Prefer?
Posts
June 14, 2019

More than 20,000 hunters and recreational shooters were surveyed last year to identify top hunting brands in the market place.
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Posts
April 16, 2019

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.