A few key design changes make it so much easier for customers to find you.

Have a few unhappy customers made it their business to burn you through website or social media complaints? Here’s how you can turn around your online reputation.

Follow these 7 steps to make sure people see you and your business in a positive light and keep shopping.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

When you’re writing for your shop’s blog or social channels, try this simple acronym to maximize your results.

Sooner or later, your social media pages will be hit by a troll stirring up trouble and negativity. What do you do?

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?