Ammo is (mostly) back on shelves. Now that you can get almost anything again, what should you be stocking?

Self-defense ammunition still is a hot seller throughout the country, primarily for pistols. A couple of new products have joined old standbys this year.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

Get familiar with the new lines of ammunition your customers will be asking about.

In the latest shooting industry news, Daniel Defense has issued a safety notification for its Delta 5 rifle and Zanders Sporting Goods has been honored by TriStar Arms.

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.