This data-driven training tool is just begging for a demo in your store — and it just might help you sell more guns while it sells itself, too.

Armasight’s CO series of night-vision clip-on devices let your customers turn their favorite traditional riflescope into a night-vision scope in seconds.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Data is hard to nail down, but these nine cartridges are classics and have been selling out for decades or, in some cases, more than a century.

These four products caught our eye at SHOT Show based on their unique designs.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

Check out these new optics, knives, holsters and more we found on the SHOT Show floor.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.

Firearm industry excise tax filing/payments delayed; Montana Rifle Company closes; SCI will return to Las Vegas; Benelli launches new website; and inaugural Hunting Retailer show off to promising start.