These engagement strategies will help your business stay ahead in the dynamic firearm industry landscape.

You can uncover holes in your processes or service by approaching your business from the customer’s point of view.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.

The Ruger Precision Rifle has taken off in sales. We got our hands on the RPR .223 model and put it to the test.

Despite a slowdown in sales, most observers in the industry see this as a good-news-bad-news kind of scenario, especially in light of the general perception that, despite the bubble shrinkage, the current firearms industry is in overall good health.