You might not have heard of most of these companies yet, but their new 9mms are poised to be hot sellers.

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Simplicity and reliability at a value price.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

Personal protection gets a serious upgrade with Speer's new ammo chambered for the brand-new 30 Super Carry.

New addition is fit for the American Tactical FXS-9 and loaded with features.

Don’t let your customers become part of the statistics of gun owners who lose their firearms due to a vehicle break-in.

Instant and safe access to firearms for any vehicle.