Durable and reliable, the FastFire C sight from Burris Optics was designed for micro-compact defensive pistols.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Don’t ignore the binocular market, or the education base you need to serve it.

In the latest outdoors news, Smith & Wesson is donating $500,000 to the NSSF's #GunVote initiative, and the NRA-ILA is raising money to fight anti-gun campaigns.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.