Features and benefits sell products — the trick is, you have to communicate them properly.

Meeting with employees individually fosters accountability and shows appreciation.

These engagement strategies will help your business stay ahead in the dynamic firearm industry landscape.

Have you heard of this alternative to 3D printing?

In the last issue we discussed additive manufacturing or, as it is commonly known, 3D printing, and its impact on the firearms industry. This time, we’ll take a look at Metal Injection Molding — MIM, as it’s known in the industry.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Check out this list and see if your business is performing like a dream or causing a nightmare.

Preventable-injury deaths from firearms are at near-all-time lows, despite what the Biden administration and the media might want you to think.

The advent of 3-D printing is changing the game in suppressor manufacturing already, and the rest of the industry is not far behind.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Tactical Retailer interviewed Justin Fox, president and founder of Viktos, to get his thoughts on tactical gear and the firearms industry as a whole.

Here are four reasons why you may lose customers and what you can do about it.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

A few key design changes make it so much easier for customers to find you.

Trying to add a range to your shop? It’s a challenge, but this advice will help make it easier.

In this installment of “The Last Round” we expand on a recent topic: the Department of Defense’s Joint Electronics Type Designation System (JETDS) for communications and electronics equipment.

Before you buy equipment and add staff to pursue a new shop or another gunsmithing specialty, evaluate your idea using the three P’s.

While money certainly helps motivate hard work and loyalty, it’s not the only way to show your team that you care. Just ask Taylor.

If you find yourself in this situation, keep your cool, pay attention and don’t expect a miracle.