The new bolt-action Sig Sauer Cross rifle has begun shipping, just in time for hunting season and autumn precision matches.

Watch how a McMillan fiberglass stock is built from reception of the order to fulfillment with more than eight hours of hands-on custom work.

Adding to its selection of high-performance rifle stocks, Woox’s Furiosa is a high-tech hybrid rifle chassis that combines wood sections over a super rigid aluminum sub-chassis.

Dispelling common myths about ballistic coefficients will help you serve your customers better.

Owners of AR-15 platform rifles can now convert to the powerhouse .300 Ham’R chambering by simply switching barrels thanks to Shaw Custom Barrels.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Use of precision, long-range, bolt-action rifles has increased dramatically over the past few years. Let's look at some of the attachment systems also used on MSRs and other popular gas-operated firearms.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.