ATN's X-Sight LTV is a major advancement in day and night digital rifle scopes, allowing for real time footage of adventures in vivid, crisp clarity during day or night.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.