Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.

In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Take a look at some of the hottest new hunting, shooting and outdoors products for 2020 from top companies.