Four basic types of shoppers come into your store. Here's how you sell to each one of them.

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

Buyer registration is now open for the 42nd Shooting, Hunting and Outdoor Trade Show in January 2020 at Sands Expo Center in Las Vegas.

The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.

If you have an FFL license Type 01 or 02 and are wondering about where you draw the line between performing gunsmithing versus manufacturing, we have answers for you.

NSSF President Joe Bartozzi has a message for the public: The firearms industry is committed to Real Solutions for safer communities.

A report for the National Shooting Sports Foundation shows that approximately 38 percent of all U.S. firearm owners shot at an indoor shooting range at least once in the past year, among other new findings.

In the latest shooting sports industry news, Sig Sauer will host noted author Jack Carr at its academy facility and Henry Repeating Rifles is title sponsor of a NASCAR race in 2020.

Preparing an investment proposal requires the same approach as planning a successful hunt.

Are you a gunsmith or manufacturer? It may be easy to think you're one or the other, but gray areas can present challenges.