When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.

How the Smith & Wesson M&P R8 .357 might prompt your customers to take another look at the tried-and-true wheelgun.

Century International Arms created a heck of a battle rifle with a reputation as the AK-47 of .308s — and it costs less than $700.