Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

Here's how to help shooters choose the right handgun.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Gun sales ebb and flow based on the political winds. How do you plan for your tactical business long-term with so many short-term fluctuations?

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.