Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.
Data analytics can help organizations detect flight-risk employees and keep them on board.
Adding a Proof Research carbon fiber barrel to Ruger’s MPR-556 brought the gun to a whole new level.
For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.
One of the newest tactical apparel offerings are carry leggings for women. Riding the popularity of the mainstream women’s legging segment, several manufacturers, like Tactica Defense Fashion, offer the ultra-comfortable pants that allow for concealed carry.
Every customer who walks in your store, from the law enforcement officer to the casual shooter, needs a first-aid kit. What are you stocking?
New ATF Data on FFL burglaries, robberies and the number of stolen guns confirms the firearm industry’s Operation Secure Store® makes communities safer.
When selling tactical apparel, the key is creating a story using different items that all work together.
Cash in on those ancillary items that will make your tactical-minded customers the best they can be on the range, in the field and on the job — from head to toe.
Installing a weapon light or laser on a handgun is simple and quick, and offering installation for free is a great incentive for customers to buy.