Here are some products to keep an eye on.

Armasight's Steve Lemenov talks about the company, its products, the outlook for 2024 and more.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

Here’s how to interpret those super-long descriptions of Army equipment.

Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.

Data analytics can help organizations detect flight-risk employees and keep them on board.

Adding a Proof Research carbon fiber barrel to Ruger’s MPR-556 brought the gun to a whole new level.

For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.