Despite the sensational headlines about cases of “undetectable” firearms, all firearms are heavily regulated under current federal law, regardless of how they are manufactured.

This data-driven training tool is just begging for a demo in your store — and it just might help you sell more guns while it sells itself, too.

The Axil TRACKR BLU represents the latest in hearing protection technology — just what range enthusiasts are looking for.

Equip your customers with top-shelf nighttime optics that will give them an edge when the sun goes down.

Here are some products to keep an eye on.

Armasight's Steve Lemenov talks about the company, its products, the outlook for 2024 and more.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

Here’s how to interpret those super-long descriptions of Army equipment.