In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

Huge companies like Beretta, Weatherby and Magpul are relocating to more welcoming states due to the political climate and economic challenges.

New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

In the latest Everyday Defense case, an intruder with a clown mask, wooden post and scissors is no match for an employee with concealed carry.

Have you ever wondered why you can use ammunition from any manufacturer in any firearm in the same caliber? It's due to how ammunition is standardized.

Streamlined and lightweight, this new Competition RA-315 AR rifle from Rise Armament has many interesting features to help increase sales.

The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.

It's easy to get overwhelmed at the annual SHOT Show held in Las Vegas. Here's what you need to know from show veterans to make the most of your trip.