Four basic types of shoppers come into your store. Here's how you sell to each one of them.

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

The Mossberg 590 Shockwave has been a rather interesting sales phenomenon for dealers around the country: a shorter shotgun-based firearm in a size format that doesn't require NFA paperwork. Here's a closer look.

Here are several items your tactical shooting sports customers will be asking about.

The Modular Lightweight Load Carrying Equipment, or MOLLE, system is standard issue across the Department of Defense. Here's a closer look at what is and how it is used.

While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.

With the American Tactical Galeo, it's a Galil. But it's not a Galil. Learn more about this Israeli-made carbine.

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.

Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!

In this installment of Everyday Defense, a criminal picked the wrong target and ultimately made a mistake.