McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

AR magazines need periodic cleaning. It’s a simple process many experienced gun owners know, but still is a service you should provide to your customers.

Take a look at some of the most popular shotguns used by the United States military through the years.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

Use of precision, long-range, bolt-action rifles has increased dramatically over the past few years. Let's look at some of the attachment systems also used on MSRs and other popular gas-operated firearms.

Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.