Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

If customers need more ammo on hand for their pump-action, a sidesaddle ammo carrier is a simple and useful upgrade.

PCCs are hotter than ever, and these new models introduced at the 2024 SHOT Show will be no exception.

Self-defense ammunition gets better all the time. Here’s a look at some new introductions you might consider.

It’s not just the firearm background check data proving the popularity of concealed carry handguns; a truckload of new concealed carry handgun innovations and accompanying gear make the case as well. From handguns to holsters to ammo to RMR’s to other accessories, the concealed carry category of the firearms market continues to grow.

Your firearms retail store can benefit from partnering with local law enforcement. How?

A few key design changes make it so much easier for customers to find you.

What are the real numbers about firearms use?