From EDC pocket lights to mega-output flashlights and weapon-mounted lights, shoppers are looking for ways to light things up.

It’s a mouthful, but true: Proper previous planning prevents poor performance. And that goes double for your firearms business.

Get the most bang from every handgun sale by offering a wide selection of add-ons.

Ruger's 57 is a hot new pistol in a unique round.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

Knowing defensive shotguns can help you help your customer find the right choice for their needs.

Selling firearm finishes and services can be big business. Are you cashing in?

More and more business is being done without any cash changing hands. Is your tactical business ready for the cashless world that’s coming?