Polymer mag plates offer several advantages to shooters, and install at your gun counter is a breeze.

Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

So you’re finally ready to go digital! Now, how do you pick a platform that will work for your firearms business?

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?

If your tactical store isn't selling thermal and night-vision optics, you're missing out.

Faxon Firearms is known for its quality barrels, but there’s more to the company than that — a lot more.

If you haven’t started your holiday planning yet, you’re already behind. Here’s what to expect this season.