1911s are still hot, and you can help customers boost their ease of use with this simple and effective upgrade.

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

Most of your customers won’t carry a BUG — but those who do will have very specific requirements.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Just out of college and working at a big-box gun counter, I happened into a straw purchase. What were the signs, how did we proceed, and what you can learn?

Check out this list and see if your business is performing like a dream or causing a nightmare.

Preventable-injury deaths from firearms are at near-all-time lows, despite what the Biden administration and the media might want you to think.

Form and function define the very best in range gear designed for all-day comfort and uncompromised functionality.