Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

The Entrepreneurial Operating System can help you get a grip on your business.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

Here’s a crash course in tactical precision optics. Buckle up!

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

There are some key considerations to keep in mind when you’re thinking about expanding into a second location by buying an existing business.