Arm your patrons to the teeth with the best in red-dot and reflex sights.

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

The Entrepreneurial Operating System can help you get a grip on your business.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.