Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

There’s money to be made in reloading supplies and components — if you know what to stock.

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

Arm your patrons to the teeth with the best in red-dot and reflex sights.

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.