We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

The Army is buying a replacement for the M4 carbine, and so can you.

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

There’s money to be made in reloading supplies and components — if you know what to stock.

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.