A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

Generating engagement with your Facebook page is a lot like dating, and it requires a clear picture of whom you’re trying to attract.

Help your customers understand the cost variables involved with reloading their own ammunition.

Get familiar with the new lines of ammunition your customers will be asking about.

Savage’s MSR-10 Hunter qualifies as an accurate, purposeful hunting rifle.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

Women’s range days and other special events can lead to greater participation and stronger sales.

Having a supply of quality handgun accessories and selling them can be the difference between profits and losses.

Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.

New practice equipment with the Mantix X10 training system records and analyzes movements to improve essential skills.