Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

O.F. Mossberg & Sons will discontinue selling products to Dick’s Sporting Goods in response to their hiring of gun control lobbyists in April 2018.

PepperBall, a division of United Tactical Systems, has hired Wilson Timothy as its Director of International Less Lethal Sales.

Springfield Armory will cease doing business with Dick's Sporting Goods and its outdoors subsidiary, Field & Stream Shops, over their gun control decisions.

Surefire is at the forefront of tactical light development, refinements and improvements and is the tactical light of choice for many around the world.

The last two SHOT shows in Las Vegas showcased many emerging trends and strategies designed to drive more revenue for retailers.

Your business and personal information can be kidnapped without it ever leaving your possession. Ransomware is the 21st century variant of the age-old extortion racket that is costing organizations billions of dollars worldwide.

Keeping your store staffed with the right people means always being on the hunt for new talent.

The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.

Retailers can learn to make customers' hearts skip a beat in 2018. Improve sales — and profits — by understanding what worked in 2017.