In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.

The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

Howa's Chassis Rifle is an accurate, long-range rifle package ready to go out of the box.

In the latest shooting sports news, ASP and Creedmoor Sports have new personnel in top management positions.

Women’s range days and other special events can lead to greater participation and stronger sales.

What should I do about this cease and desist letter? If you've ever asked yourself that question — or wondered about other trademark, patent and copyright law issues — then this video is for you.

A federal judge blocked California's background check requirement for ammunition purchases, calling it "onerous," unconstitutional and that "the rights of California citizens have been gravely injured."