The Digex N450 night vision riflescope from Pulsar uses a rugged and lightweight all metal 30mm scope housing with an anti-wear coating that will stand up to the elements and heavy use.

Federal adds a new offering to its defensive handgun ammunition line.

Use of precision, long-range, bolt-action rifles has increased dramatically over the past few years. Let's look at some of the attachment systems also used on MSRs and other popular gas-operated firearms.

Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Get familiar with the new lines of ammunition your customers will be asking about.

Kinsey’s new dealer giveaway; Mountain Archery Fest expands for 2020; Sig Sauer Academy Introduces “Task Force Sig” team building; Companies call on government to catch up with testing scents for CWD.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.