Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.

Watch how a McMillan fiberglass stock is built from reception of the order to fulfillment with more than eight hours of hands-on custom work.

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Adding to its selection of high-performance rifle stocks, Woox’s Furiosa is a high-tech hybrid rifle chassis that combines wood sections over a super rigid aluminum sub-chassis.

Dispelling common myths about ballistic coefficients will help you serve your customers better.

Rock River Arms has expanded its AR-platform home and mobile defense pistol lineup with the compact RUK-9BT.

Hunters and shooters can quickly change to an ideal lens for the conditions with the Radians T-85 Five Lens Interchangeable Shooting Glasses Kit.