Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.

Is the customer really always right, even when they’re downright rude?

Great American Outdoors Act; Matsumoto named Sightron president; Bass Pro Shops/Cabela's to hire 5,000; Southwick Associates report on 2019 hunting and shooting market.

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.

Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.

Watch how a McMillan fiberglass stock is built from reception of the order to fulfillment with more than eight hours of hands-on custom work.

A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.

If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.

Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.