With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

Remington's 700 Chassis Pistol offers rifle accuracy in a bolt-action handgun.

Many brand-new gun owners are going to be exploring sighting options for their new firearms. Why not offer them backup iron sights?

CAA USA, designer, developer and distributor of modern tactical accessories and handgun conversion kits, has expanded its mini conversion kit (MCK) offerings to include Glock models 34/35/41.

What will happen in regard to gun control if Joe Biden becomes the 46th president of the United States? Larry Keane with the National Shooting Sports Foundation offers his observation.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

In the latest industry news, the Sig Sauer Tango6T riflescope has been selected by the U.S. Department of Defense, and AmmoReady has partnered with Orion Wholesale.