1911s are still hot, and you can help customers boost their ease of use with this simple and effective upgrade.

Premier Body Armor’s Ballistic Briefcase is a compact, sophisticated solution for high-risk environments.

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

The vehicle-mounted Defiance thermal camera from Dark 30 enhances the capabilities of hunters and enforcement professionals.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

Most of your customers won’t carry a BUG — but those who do will have very specific requirements.

Versacarry introduces the Blackout IWB holster: a Laser/Light Compatible Holster for Sig Sauer P365/P365XL with Streamlight TLR7.

High Speed Gear announces the release of the Gen 2 Navigator Tech Mount.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Just out of college and working at a big-box gun counter, I happened into a straw purchase. What were the signs, how did we proceed, and what you can learn?