Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

Lucas Oil Outdoor Line will exhibit at the Brownells "Eighty on 80" Anniversary Sale Event, celebrating 80 years at the I-80 location in Iowa.

Sellmark has acquired Kopfjager, which produces the stable Reaper shooting platform for hunters and shooting sports enthusiasts.

Remington Arms, amid bankruptcy proceedings and reeling from a decline in production demand, will furlough almost 500 employees from its Alabama and New York plants for two months in summer 2019.

Legitimate competition already makes it a challenge to rank high in online search results so it can be frustrating to see spam serve as an additional hurdle. Here’s what you can do about it.

Establishing strong credit and trust with lenders can benefit your business in many ways.

With the Memorial Day holiday awash in sales discounts, picnics, grilling and vacations, one outdoors company is taking a step away from ringing up sales to honor those who gave the ultimate sacrifice.

In the latest tactical shooting sports news, Rise Armament has signed on as title sponsor for the third annual Rise Armament 2Gun Series in Missouri.

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

The new low-cost, high performance RISE Armament RA-140 Flat SST drop-in trigger boasts a clean break at 3.5 pounds with a short reset.