Four basic types of shoppers come into your store. Here's how you sell to each one of them.
Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.
Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.
Learn how to take a hands-off approach to messenger marketing with the aid of a chatbot.
Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.
Grand View Outdoors has launched a new website and magazine – Bait & Tackle Business – that provide fishing industry retailers information and a competitive edge in bait, tackle and equipment niches.
You might be surprised at how much your customers don't know when they're shopping for a hunting knife.
Putting on your happy face will help customers open up, even when you're not really feeling it.
How can any business compete for the ever-dwindling number of workers available in today’s marketplace?
Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.
While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.
Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!
After retiring from the Air Force the author worked for a small company to learn how businesses are run. Here are his tips for making the transition to private life after retiring from the military or law enforcement.
Asking the right questions helps create more satisfied customers, and keeps cash registers singing.
Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.
Vista has been trending toward decentralization of its divisions — allowing its brands to shine and follow distinct paths with less reliance on shared services — and the hiring of Josh Waldron marks a dramatic step in that direction for the Blackhawk, Eagle and Uncle Mike’s brands. Tactical Retailer caught up with Waldron recently to get his thoughts on the future of his brands in the tactical market.
The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
