In mid-February 2023, NSSF — The Firearm Industry Trade Association — announced the creation of a new exhibit area for the archery industry at NSSF’s annual SHOT Show. This exciting venture is a collaboration between NSSF and Grand View Outdoors, a leading provider of outdoor content. (Archery Business and Bowhunting World magazines are part of the Grand View Outdoors family of brands.)

During the many months since this big news, many companies that have never attended SHOT Show have stepped up to the plate and booked their space in the Archery Business Pavilion. Click here for story from the July/August 2023 issue of Archery Business to read comments from eight early exhibitors, and click here to read the story from the September/October 2023 issue for comments from 10 more exhibitors. At the end of this article, you’ll hear from four additional company representatives.

The SHOT Show covers more than 816,000 net square feet of exhibit space, featuring over 2,500 companies showcasing the latest in firearms, ammunition, hunting and shooting accessories, outdoor apparel and much more. It attracts attendees from around the world each year, including buyers, media and other industry professionals. Held annually in Las Vegas, it is the largest and most comprehensive trade show for professionals involved with the shooting sports and hunting industries.

Showcasing Archery and Outdoor Gear

Recognizing a reciprocal need for both firearm and archery retailers to broaden their businesses, the new archery area, branded the Archery Business Pavilion, will feature exhibits from leading manufacturers and suppliers in the archery industry, offering attendees the opportunity to see and experience the latest in archery technology and products. The show area will be designed to provide a comprehensive look at the industry, from traditional archery equipment to cutting-edge technology.

“We’re thrilled to open up this new segment of the outdoor industry to our attendees,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “Archery has always been a complementary retail addition for many of our members, and we believe that this new show area will provide the perfect platform for archery manufacturers and suppliers to showcase their products to thousands of buyers, media and industry professionals.”

Grand View Outdoors President Derrick Nawrocki added, “This partnership with NSSF represents a significant opportunity for the archery industry to come together and demonstrate the innovation, technology and creativity that defines archery with the SHOT Show.

“Our Archery Business brand has been a rock-solid guide for archery manufacturers and dealers for nearly 50 years. Many consider Archery Business to be the ‘Voice of the Archery Industry,’ providing retailers with cutting-edge gear reviews, exclusive looks at top brands, and constantly provides key intel to help drive more business in their shops.”

Archery Business Pavilion Specifics

• The new Archery Business Pavilion will be located within the upcoming annual SHOT Show in Las Vegas, Nevada, from Jan. 23 through Jan. 26, 2024.
• Any manufacturer of outdoor, hunting, archery and crossbow related products can exhibit in the new Archery Business Pavilion.
• You’ll find the Archery Business Pavilion in Caesars Forum in the Academy Ballroom.
• Exhibit space is limited, and it’s first come, first served.
• In future years, those who exhibited in 2024 will have first choice for space.
• The Archery Business team, including editors and key staff, will be in the ballroom working on best ways to cover and promote companies that exhibit.
• Additional coverage about the Archery Business Pavilion will appear in SHOT Daily during the show and within the pages of other B2B brands such as Archery Business, Hunting Retailer and Shooting Sports Retailer as we get closer to SHOT Show.

Booking Your Space

To see the Archery Business Pavilion floor plan, visit www.SHOTShow.org/archeryfloorplan. As stated previously, this space will be located in Caesars Forum. If you’re looking at a map of the entire SHOT Show space, the Archery Business Pavilion is in the Caesars Forum area showing SHOT Show University, meeting rooms, etc.

For more information on booking a booth space, visit www.SHOTShow.org/archeryexhibit. Note: Booth space will not be final until this application is completed and the initial deposit is made.

Early Exhibitors Weigh In

Specialty Archery — Andrew Pauley, Owner

Specialty Archery is a precision archery equipment manufacturer based out of Spencer, Iowa. The company is well known for its high-quality scopes and lenses for 3-D and target archery competitions, as well as its competition and hunting stabilizers, Bodoodle arrow rests, and many other archery accessories. Specialty Archery is best known for its replaceable Aperture Peep System, Clarifiers for target archers, and Verifiers for archers who need some assistance in seeing their sight pins clearly. 

The company is also proud to offer a line of archery shop equipment, such as the Pro Press and Pro Draw, the most innovative bow press in the industry.  Another offering in the archery shop equipment line are the innovative Super Servers, which provide fast and easy bowstring manufacturing.

“Specialty Archery is nearly 35 years old, and provides some of the best archery equipment in the world,” said Specialty Archery Owner Andrew Pauley. “This happens by having a great team and company goals. We strive to make innovative products that are dependable and last a lifetime. The trust our customers have in our products allows archers to win world titles, as well as harvest world-class game.

"We are excited to attend the first year of the SHOT Show Archery Pavilion. Serving new and existing customers is what we do, and we are looking forward to offering the next line of new, dependable products."

Be sure to stop by the Specialty Archery booth and check out the Bodoodle Influence arrow rest. Target archers and avid hunters from all over the world can use this rest for either specialty. You can use it as a fixed-blade launcher or as a drop away. The rest is quickly detachable from a mounting bracket that allows you to take off, store it away for travel, and put it back in the exact same place every time. Booth: #80510; www.specialtyarch.com 

RGD — Jeff Bruss, Founder

RGD cases offer unmatched protection in safeguarding valuable hunting and shooting equipment. RGD cases feature versatility and durability including waterproof exterior shells, removable foam interior padding, and lifetime warranties against defects. RGD cases are constructed with military-grade materials to ensure longevity and dependable performance including heavy-duty zippers, welded waterproof seams, and double stitched handles. In addition to cases, RGD offers a complete line of fully waterproof ammo bags, backpacks, duffels and luggage.

RGD will be introducing three new products at SHOT Show: the VERTIPACK, a fully waterproof camping backpack with a unique vertical zipper design; the ADAPTAPACK, roll top waterproof bushcraft bag; and an extra-large fully waterproof shooting and blind bag.

“We couldn’t be more excited to showcase our diverse and unique line of cases and packs to the SHOT crowd,” said RGD Founder Jeff Bruss. “The Archery Business Pavillon offers us a premium niche location and easy access, so we’ve got high expectations for a good show." Booth: #80720; www.rugidgear.com

Bakcou — Teri Child, Event Coordinator

Bakcou is an industry-leading company of elite, fat-tire electric bikes and scooters designed for bowhunters, military, first responders, and outdoor enthusiasts. Bakcou is committed to the design and manufacturing of the best electric bicycles, bicycle components, and related products on the market. The company is uncompromising in its materials, process of manufacturing, development of new products, and innovation of the highest quality.

“We are so excited to be attending the 2024 Shot Show,” said Bakcou Event Coordinator Teri Child. “SHOT Show is the best arena to establish and build relationships with industry leading companies. We love the positive energy and excitement surrounding SHOT Show and specifically the new Archery Business Pavilion. We look forward to a successful 2024 and many years to come.”

Not all eBikes are created equal, especially when it comes to battery capacity and quality. The Bakcou staff attending SHOT Show 2024 will be happy to explain what you should look for in a battery and how the company spares no expense providing hunters with the best eBike “gas tank” on the market. In addition, unlike many eBikes on the market with weak nylon gearing in the conversion motor, Bakcou models are engineered to deliver power and durability from all-metal gearing. Finally, another reason why Bakcou is considered the elite SUV of eBikes is its 14-speed internal gear hub, or Rohloff Speed Hub. The rear gearing is enclosed in a waterproof casing, protecting it from the hazards and conditions found on a backcountry hunt.

Stop by the Bakcou booth at SHOT Show 2024 to check out why the company’s eBikes are the best models for hunters. Booth #80721; www.bakcou.com 

Steambow — Gerald Missbach, CEO

Steambow is an Austrian manufacturer of high-end archery products. The company’s AR-6 Stinger II Tactical and Compact modular crossbows, as well as the Fenris magazine for compound bows, have revolutionized the archery world and allow shooters to achieve incredible accuracy with minimal training time.

Steambow is committed to making bows and crossbows more fun and usable to a wider audience. With that in mind, the company recently announced the launch of its 10-Shot Detachable Magazine Crossbow for shooters who want to take more shots with less reloading at the range.

Boasting a larger magazine approximately the size of a 30-round AR magazine that can accommodate 10 arrows, the hard-hitting 10-Shot Detachable Magazine Crossbow features a similar style to Steambow’s AR6 Stinger models, but with an improved pistol body, including a new butt stock, foregrip, string dampeners, and tuning trigger. It also offers multiple sight options for a customized shooting experience.

Shooters can choose between the 10-Shot Detachable Magazine Crossbow unit or a conversion kit that upgrades their existing AR6 Stinger II Tactical or Compact to the 10-arrow magazine. 

“The SHOT Show has always been a great show, not just for us but for the whole industry,” said Steambow CEO Gerald Missbach. “The new possibilities the Archery Business Pavilion now brings, especially the shooting lane, make the show an even bigger and greater event for us.” Shooting Lane #80126, also booth #72715 in Caesars Forum; www.steambow.com