When you tell a compelling story, your customers will look, listen and desire to own the products they know fulfill their needs. Try these options for displays.
1. Complementary displays that say, “This product makes this activity better.”
2. Coordinated displays that say, “These are all the items you need for this activity to work.”
3. Creatively constructed displays of one product, like how the grocery store stacks six-packs of lemonade in the shape of a school bus in late August.
4. In-use displays that show the product in its environment. Think about the tactical shooter enjoying a day at the range — the shirt, tactical pants, boots, firearm, extra mags, pouches, hat, and accessories on a faux “range” with display targets.
5. Surprise prop displays are where you add a totally unrelated item to your product. Think of that shooter-at-the-range display. Add a pink, stuffed-toy pig sitting on a camp chair next to the shooter station. Why not? Have some fun. Welcome customers like they’re coming to your home.
Finally, you’ll need an integrated marketing strategy, because displays alone, no one element, will get the job done. You can, however, use your in-store visual merchandising as a core — reaching in-store customers first. Then, use those displays to further promote offerings on your blog, website, social media pages and more. Post images of the display. Identify features and benefits of the products. Invite folks to come into the shop and try on the apparel. You can educate, excite, and entice with a cohesive plan.
Tactical Apparel by the Numbers
Here’s a glance at the tactical and service apparel market numbers from IBISWorld, a trusted, 50-year-old, industry research firm, ibisworld.com.
Q: What is the market size of the Tactical & Service Clothing Manufacturing industry in the U.S. in 2023?
A: The market size, measured by revenue, of the Tactical & Service Clothing Manufacturing industry is $763.3 million in 2023.
Q: What is the growth rate of the Tactical & Service Clothing Manufacturing industry in the U.S. in 2023?
A: The market size of the Tactical & Service Clothing Manufacturing industry is expected to increase 1.9% in 2023.
Q: Has the Tactical & Service Clothing Manufacturing industry in the U.S. grown or declined over the past 5 years?
A: The market size of the Tactical & Service Clothing Manufacturing industry in the U.S. has declined 1.9% per year on average between 2018 and 2023.
